Jo Moore

Brief: Santander want to become Britain’s most loved bank.

Solution: Get Ant and Dec, one of Britain’s most loved comedy duos to open a spoof rival bank.

Brief: To make change by bringing attention to the fact that Alzheimer’s affects relatives and carers too and with very little help or non from the government.

Solution: Create a campaign for Alzheimer’s Awareness Week to demonstrate the stress and suffering carers experience and to bring this to the attention of Parliament to petition for extra funding.

Brief: Create awareness of Santander Corporate banking and to establish the bank as a serious contender in the corporate business world.

Solution: Who else better to cut through and tell the bank’s story than the masterful Brian Cox from Succession, who explains, ‘It’s not about the people you know, it’s about the people you don’t know.’

Brief: Santander wanted to create an memorable ‘earworm’ to aid their continuous battle against fraud.

Solution: Antandec compose an anti-fraud ‘catchy’ earworm based on MC Hammer’s 1980’s hit, with the added ‘genius’ of some inflatable ‘fraud-aware’ pants.

Brief: To educate young women about the subtlties of coercive control.

Solution: Creating a simple, hard-hitting print campaign that spoofs fashion editorial and runs in women’s magazines including Grazia, Cosmopolitan and Marie Claire.

Brief: To educate and engage young women online about the subtlties of coercive control.

Solution: Mimicking a mainstream quiz show to get over the message that the signs of coercive control can be hard to spot.

Brief: King wanted a high-profile brand TVC to move them up a gear.

Solution: Enlist Traktor and MPC and Bow Wow Wow’s I want candy as the track.

Brief: Santander wanted to educate 18-24 year olds on the dangers of online fraud. But knew they were a hard audience to crack as they don’t want to listen, especially to a bank.

Solution: Enlist Kurupt FM to do the talking. Make three short films about the subject.

Brief: Highlight Santander’s amazing ‘cash back’ offer to insentivise new customers to join.

Solution: What’s Antandec’s response to ‘cash back’ ? FIGHT BACK of course. Fighting back with what though, who knows? Least of all them…

Brief: Excite lapsed female players to play the new revamped Farm Heroes King game.

Solution: Use a disco track, a dancing flamingo and a Palm Springs location.

Brief: Santander wanted to show small business owners they understand them.

Solution: Show the amusing ups and downs of owning a small business to the soundtrack of Donna Summer’s ‘Work hard for your money’.

Brief: BMW cars of this level are very rare and beautiful.

Solution: Just like an eclipse, rarely seen but mesmerising when you do see them.

Brief: Sky Movies needed to be taken seriously when it comes to film.

Solution: Who better to get on board than Harrison Ford to talk about how he feels when he sees a movie?

Brief: Talk about the great things that London’s new Corinthia hotel has to offer without any shots (as its not built yet).

Solution: Witty ways to talk about interesting hotel facts using infographics illustrations by Anthony Burrell.

Brief: Celebrate the mad quirkiness of 3 Mobile with its Asian twist.

Solution: A female farmhand with big hands is useless at milking cows so she heads for the bright lights and succeeds as a basketball player.

Brief: Try and beat John Lewis with a Christmas storyline that feels real and relatable.

Solution: A storyline that introduces different characters with their own stories, that all interconnect.

Brief: Sky Movies has just added Sky Movies Disney as a channel.

Solution: Tinkerbell goes around a live action Disney-esq London to add Sky Movies Disney to people’s lives.

Brief: Relaunch Churchill Insurance making a bit of a noise.

Solution: Introduce a new companion for Churchill, Martin Clunes to help people in need - in a 60 second TVC with Bonnie Tyler’s ‘I need a hero’ as the track.

Brief: Buy a Sky Movies package over the summer holidays to help entertain the family.

Solution: Talking pieces of Popcorn that are bored over the summer using the voices of Simon Pegg, Nick Frost and Simon Mangan.

Brief: With a Mini you can do anything.

Solution: Whether its livening up a pretentious beach party, the way you drive through a road toll or just making watching rubbish tv just a bit more exciting. Mini does it.

Brief: You can wear Levis jeans anywhere.

Solution: Set the ad in a seedy, downtown washroom, where there’s the end of a Tarantino heist going on.

Brief: Talk about how Abbey and Santander have come together to give you the best rates on the market. Using their ambassador Lewis Hamilton.

Solution: Explain this by showing someone deftly putting together an Airfix model of Lewis.

Brief: Introduce Boddingtons Gold – a stronger, more premium pint of Manchester beer.

Solution: A spoof of a premium black and white Herb Ritz- type perfume commercial using Melanie Sykes, a Manchester supermodel.

Brief: We need a new companion to take over from Martin Clunes as Churchill’s best chum.

Solution: Lets go female and enlist the funny and talented Dawn French.

Brief: Continue spoofing famous ad genres to sell this Manchester bitter.

Solution: Spoofing the Pirelli Carl Lewis ad.